What is Search Engine Optimization? What can l do to improve my search engine rankings? How important is Search Engine Optimization to my site? These are all great questions that many new web site owners ask themselves at one time or another. The truth is that the adage “if you build it.. they will come” doesn't necessarily hold true on the Internet. The art of Search Engine Optimization which is commonly referred to as SEO is the collective discipline of practices employed on the various pages that make up your web site for the sole purpose of yielding higher search engine visibility in what is commonly referred to as organic (non-paid) search results. A successful search engine optimization campaign is developed both on pages of your web site (known as “on-page” optimization), as well as finding relevant and trusted web sites to promote, share and ultimately link back to your site (known as “off-page” optimization). The purpose of this article is to serve as a brief overview of both on-page and off-page optimization, and how Coastal Web Innovations can help you tap into the effective power of proper search engine optimization.
On-Page Optimization First we'll look at on-page optimization techniques. Though it's never too late to employ on-page optimization, it is something that should be taken into account before you or your web developer ever begin to build your web site. To be successful, the pages of your web site need to be developed, structured and designed with search engine optimization in mind. This is achieved through the process of creating a defined keyword strategy, properly mapping internal linking structures and adjusting the (x)HTML tags used on your web site. This will allow search engines to easily read and understand the topic, subject, and importance of your various web pages and thus rank them accordingly within their results. Every web site that we develop here at Coastal Web Innovations is created with these important factors in mind before pen hits paper. Not only do we strive to create great looking web pages for our clients, we also consider the importance of on-page optimization backed by valid coding syntax.
Off-page search engine optimization is regarded as the most essential part of any SEO project and often requires the most attention. The basic principle of off-page optimization is acquiring incoming links from other relevant web pages to build a strong link profile for your site. The words that other sites use within the text of these links back to your site (referred to as the
anchor text) has an extreme impact upon how your web site will rank for any given keyword. Therefore the underlying focus of any off-page optimization campaign is finding high quality, trusted web sites that are willing to place a link back to your site. Usually this requires a level of negotiation with other webmasters, sometimes including a reciprocal link exchange (the other webmaster agrees to link to your site, if you agree to link back to his or hers). This is not uncommon, and building a successful link profile is key for the long term success of any serious web site. Building a strong linking profile is a means to dominate your niche, and quickly climb to the top of the search engine ladder.
Clearly on-page, and off-page search engine optimization are both powerful and critical vehicles to deliver qualified sales leads and increased traffic to your web site. To help kick-start your web site's linking profile Coastal Web Innovations offers manual directory submissions and individually customized SEO packages at reasonable prices. For more information on our manual directory submission services and specifically how these services can dramatically improve your site's linking profile please click here. We look forward to working with you to improve your sites traffic and visibility. To inquire about these services or discuss any of the information we've covered in this article please feel free to contact us.